• El Segundo, California
• Games
• 68K~70K
• Full Time regular employee
•  Flex 37.5/hr. a week  　Core Time 10:00~15:00

Job Description

 

Position

User Acquisition Specialist

Summary

A major Japanese game company is looking for a User Acquisition Specialist

Essential Duties (Not Official: Please ask the interviewer for more details.)

·  RESPONSIBILITIES: Develop, execute, and manage marketing plans and user acquisition plans across mobile platforms. Implement new marketing partners. Create marketing collateral and strategize mobile advertising, App Store features, and PR materials targeted towards consumers. Develop and execute marketing plans, including promotional activities (mobile advertising, mobile and web social marketing, national promos) for products. Aid in the management of licensor relationships to maintain effective communications, gain approvals of marketing materials, and maximize co-marketing opportunities. Collaborate with creative team or vendors to create art assets for promotional activities. Collaborate with cross-functional teams, including the international production team to identify opportunities and implement recommendations to make games more successful. Track and manage schedules, budgets, ROI, and marketing KPIs. Analysis and data investigation of KPIs from both performance-based and brand marketing. Identifying new opportunities to lower acquisition costs. Ensure games are tagged and tracked correctly, defining event goals associated with user acquisition objectives and support game studios during implementation. Create framework for managing, analyzing, and optimizing marketing activities together with user acquisition. Determine the appropriate methods and system of metrics for measuring monitoring marketing effectiveness. Conduct in-depth post-campaign analytics and other ad-hoc analysis. Lead marketing measurement efforts, targeting, segmentation, and media mix modeling. Conduct market research Possibility of business trips Reporting and administration tasks related to marketing activitie

Working Hours

Flex 37.5hr a week  　Core Time 10:00~15:00

Working Location

El Segundo

Salary, Benefit

68K~70K medical, dental, vision,401(k), Sick Leave, Paid vacation Relocation fee

Requirements

Minimum Qualifications: 2 years of online mobile marketing experience, or, 3 years of online PC marketing experience Strong skills for optimization of day-to-day campaign performance Analytical skills and experience working in a metrics-driven organization. Excellent Communication Skills A passion for data Preferred Qualifications: Strong Excel skills and attention to detail Work experience in an international environment Japanese communication skill A passion for mobile games Multi-language speaker is a plus

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