• Irvine, California
• Manufacturing
• $75K-100K
• Full Time regular employee
•  M-F：8:30-17:00

Job Description

Position
Peripheral Product Marketing Manager

Summary
The Peripheral Product Marketing Manager is responsible for leading the marketing strategy, product lifecycle management, and execution for the peripheral vascular product line. This role requires a data driven approach to market expansion, product positioning, and customer engagement while working closely with sales, R&D, regulatory, and clinical teams to drive successful product launches and optimize promotional efforts.
Key responsibilities include product launch planning and execution, market research, sales enablement, competitive intelligence, event marketing, and KOL engagement.
The ideal candidate will have a strong background in medical device marketing, a strategic mindset, and proven success in driving business growth in the peripheral space.

Essential Duties
​​​​​​​Marketing Strategy & Execution
• Develop and implement data driven marketing strategies that align with business objectives for the peripheral portfolio
• Analyze market trends, customer insights, and competitive intelligence to refine product positioning and messaging
• Drive brand visibility, lead generation, and customer engagement through integrated marketing tactics
• Align marketing efforts with sales, product development, and clinical teams for a unified commercial strategy
Product Management & Market Expansion
• Lead end to end product launch execution, including go to market strategy, positioning, content development, and promotional campaigns
• Develop launch plans that align with marketing, sales, R&D, clinical, and regulatory timelines
• Track post launch performance and customer feedback to refine messaging and optimize adoption
• Identify key success metrics including adoption rates, sales growth, and KOL engagement
• Develop targeted campaigns and enablement tools to clearly communicate product value
• Support pricing strategies and promotional plans to drive market penetration
• Monitor sales performance and competitor activity, and adjust marketing strategies as needed
KOL & Healthcare Professional Engagement
• Build and maintain strong relationships with key opinion leaders (KOLs), physicians, and healthcare professionals
• Organize advisory boards, speaker programs, and case studies to build clinical credibility
• Collect clinical insights to refine brand positioning and uncover market needs
• Partner with sales and clinical teams to gather real world feedback and support field execution
Tradeshow, Event Marketing & Sales Enablement
• Plan and execute tradeshows, conferences, and symposiums to promote the peripheral product line
• Develop event focused materials including booth graphics, banners, handouts, and digital content
• Coordinate internally to ensure successful event execution and lead follow up
• Evaluate event ROI and continuously optimize sponsorship strategy
• Develop sales tools and training content to support field teams in articulating product value
Competitive Intelligence & Market Research
• Conduct market research and competitor analysis to inform strategy and messaging
• Provide data driven recommendations to improve positioning and promotional impact
• Track campaign metrics and continuously optimize based on performance insights
Marketing Operations & Process Improvement
• Improve internal workflows for campaign development, asset creation, and content review
• Ensure brand consistency across all channels and customer touchpoints
• Maintain compliance with FDA, ISO, and corporate standards in all marketing outputs

Working Hours, Working style
​​​​​​​M-F: 8:30-17:00

Working Location
Irvine, CA
On-Site

Salary/Benefit
$75-100K

Holidays
Saturdays, Sundays, Holidays

Qualifications
​​​​​​​​​​​​​​• Bilingual proficiency in Japanese and English is required.
• Applicants with experience in B2B product marketing is a plus!
​​​​​​​• Strategic thinker with a results oriented and data driven mindset
• Excellent communication and collaboration skills across departments and stakeholders
• Highly organized with strong project management abilities
• Adaptable and resourceful in a competitive and evolving market environment

Apply Now